Taking time to enjoy times gone by can provide inspiration and generate exciting, new ideas. This was how the Reflections wallpaper collection was born - and it will be launched at the end of September.
“Reflections features a new, modern take on motifs that hark back to the 1950s, 60s and 70s,” explains Madeleine Sidemo, designer in charge of the collection.
The cycle of trends coming around again and being modern once more is more the rule than the exception. For autumn 2016, Eco Wallpaper is seeing great demand for patterns, shapes and colours characteristic of what we, our parents or even our parents’ parents had on our walls in the 1950s, 60s and 70s.
“The warm, cheerful shapes and colours bring an inclusive, homely feel to our otherwise fairly austere Scandinavian homes. The wallpapers provide an expressive backdrop to the modern, stylish home,” says Madeleine Sidemo, who is the designer in charge of the Reflections collection. “I believe that when you come home you should open the door and feel this is where I live, I like my home, and the wallpaper is a part of the home.”
Reflections is an extensive collection with something to suit all tastes. It has three distinct themes.
The first is colourful, joy and nostalgia with pastels and cheerful patterns, such as Laura with a variety of leaves in warm pastels, Dora that resembles a cheerful seventies bead curtain and Dimensions featuring triangles and cubes in varying colours and hues.
The second theme presents a distinct 1970s mood with graphic patterns, structures and tone-on-tone colours, such as Jolene with wavy verticals, Haley reminiscent of Harlequin and Lucy with tendrils of leaves and berries.
The final theme is Scandinavian modern style, which fits clean, light homes where you want to bring a little warmth and pattern to the walls, such as Vida with its long reeds, Candy made up of thousands of half moons that form a variety of patterns depending on where you stand in the room and Ester with crystals hanging in rows.
Reflections consists of 11 patterns in several different colour schemes. A total of 34 items to be launched at the end of September.
Film for Eco Reflections: https://youtu.be/fooFOGDe820
Images and press material
High-resolution images and press material are available to download from the image bank, which you can find at www.eco.se. User name: ecobtpress, and password: ecobtpress.
For further information regarding images and prices, please contact
Monica Södermalm, e-mail: firstname.lastname@example.org
Claudia Nilsson, e-mail email@example.com