One of the most in uential wallpaper brands of Scandinavia is changing name to pay tribute to its heritage and design statement reflecting modern interior design of today.
The brand has been known as Eco Wallpaper since 1986 but is now reclaiming its original name; Engblad & Co. It has a solid brand history spanning over 170 years. The roots stretch between seven different wallpaper factories and it holds most of Sweden’s collective wallpaper history with prestigious design awards from across the world. The heritage is both a driving force and sounding board when creating wallpaper collections that reflect modern interior design of today. The plan is for the name change to further facilitate consumer’s expectations of the brand by offering a clear idea of what wallpapers from Engblad & Co o er – a modern and stylish design with a welcoming and relaxed feeling.
- Engblad & Co is our way of being even more clear on what we stand for, what our brand rests on and what our collections are characterized by, says Olle Svensk, CEO at WallVision.
In connection with the name change, the brand is launching a historic wallpaper collection from its archive. As with other brands within WallVision Arkiv Engblad is produced under one roof in Borås, Sweden, from design to nished roll. The collection is available in stores from February 2017.
For further information or wallpaper samples for photo shoots, please contact Monica Södermalm; firstname.lastname@example.org