ECO SOFT SURFACE - Soft statements, beautifully expressed in new wallpaper collection
2015-02-18 13:04

Eco Soft Surface is a new wallpaper collection inspired by the sensory stimulating world of textiles. Taking design cues from fashion classics, Eco Wallpaper have created nine prints that are gentle on the senses and leave warmth in the heart.

"There are some textiles that are just so irresistibly attractive", explains Madeleine Sidemo, the designer behind Eco Soft Surface. "During the creative process we were particularly drawn to the timeless characteristics of tweed, tartan, dogtooth and denim – however, rather than simply recreating these, we added a twist, giving all these patterns a softer, more diffuse look".

This subtle yet defining approach led to the creation of a collection that highlights oversized checks, patterns and stripes – a look that gives outstanding visual depth and structure. But as Madeleine explains, there is more to Eco Soft Surface than appearances.

"Part of the magic of textiles is their appeal to the touch. Run your fingers over tweed and it tingles the senses! We worked hard to ensure this tactile, gentle warmness was not lost. Together, the aesthetic and physical characteristics of these prints make them ideal for either a role as a central design element or as a subtle compliment to a homely, heartfelt interior".

Eco Soft Surface will be available in stores from 25 February. The collection is available in nine patterns and 30 prints in total.

For more information or to sample wallpaper for photo shoots, please contact: Monica Södermalm, press contact Eco Wallpaper, monica.sodermalm@wallvision.se, +46 33 236404.

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Press contact

Karin Boo Wiklander
PR & Content Manager Engblad & Co

karin.boo.wiklander@wallvision.se
+46 704 58 64 47
+46 33 23 64 46

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